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Greek dairy Kri-Kri to sell yoghurt through UK supermarket chain
Listed Greek dairy company Kri-Kri is expanding into the United Kingdom markets through British supermarket chain Waitrose, the Greek company announced on Monday.
Waitrose has over 300 outlets in the UK, and the cooperation involves Greek-produced yoghurt on a private label.
According to an announcement by Kri-Kri, which is based in the northern Greek city of Serres, Greek-style yoghurt sales in Britain are worth over 200 million euros, with 80 percent of the strained yoghurt produced locally. The sector is expected to rise sharply in the near future.
Kri-Kri has shown a 20 percent rise in sales, according to the announcement, and plans to expand a 5-million-euro plan investment to 8 million euros, to be completed by the summer of 2014.